3G Marketing on the Internet : Third-Generation Internet Marketing Strategies for Online Success

By (author) Sweeney, Susan; By (author) MacLellan, Andy; By (author) Dorey, Ed

For businesses that are either planning to launch a new e-business or increase the profits of an existing one, this book provides techniques and methods to increase effectiveness and growth. Approaches to viewing a company's foundation introspectively through products, services, branding, target markets, online objectives, and budget are discussed, as is how to objectively evaluate the effectiveness of a website. Proven online marketing techniques such as link strategy, mail lists, content site advertising, newsgroup marketing, viral marketing, RSS, blogvertising, behavioral advertising, and emerging techniques are outlined. Guidance in the areas of creating the right interface, design and brand integrity, online copy and quality content, persuasive navigation and functionality is also given and methods for campaign testing, measuring metrics, and analysis are covered.

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[目次]

  • Overview Understanding your environment Internet marketing techniques Your web site Campaign execution Web analytics Final thoughts

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この本の情報

書名 3G Marketing on the Internet : Third-Generation Internet Marketing Strategies for Online Success
著作者等 Dorey, Ed
MacLellan, Andy
Sweeney, Susan
書名別名 Third-Generation Internet Marketing Strategies for Online Success
出版元 Maximum Press
刊行年月 2006.03.01
版表示 7 New ed
ページ数 200p
大きさ H235 x W190
ISBN 9781931644372
言語 英語
出版国 アメリカ合衆国
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