Web Design and Marketing Solutions for Business Websites : Better Sites, Better Marketing

By (author) Potts, Kevin

The best business websites serve their readers with strong content, well-architected design, and a focus on usability, readability, and accessibility. This book covers the fundamental aspects of building a website that works for the company, not against it. It covers the essentials of strong copywriting, and then dedicates several chapters to designing user-centric About, Products and Services, and Support sections. Your visitors come to your site because they are interested in your business and are therefore potential customers. This book covers taking advantage of that traffic by expanding the companys story through a corporate blog and using testimonials, case studies, and other third-party validation to reinforce the marketing message. With this knowledge you will be able to create and maintain a highly professional, polished business site. While a pleasing website is essential for any modern business, creating it is only a small piece of the online strategy. This book also discusses search engine optimization, using e-mail and RSS to communicate with customers and prospects, and advertising the corporate domain with paid search placement, online banners, text links, and more. The primary theme is using your corporate website to market the business effectively, from designing intelligent product pages to writing compelling e-mail newsletters. This book explores those ideas and offers compelling advice on how to take full advantage of the Web as a marketing medium.

「Nielsen BookData」より

[目次]

  • Chapter 1: Overview Chapter 2: Content Chapter 3: Accessibility Chapter 4: Organization Chapter 5: Homepage Chapter 6: Business information Chapter 7: What you sell Chapter 8: The "special page" Chapter 9: Independent validation Chapter 10: Business blog Chapter 11: Support Chapter 12: Legalese Chapter 13: Outbound communication Chapter 14: Search

「Nielsen BookData」より

この本の情報

書名 Web Design and Marketing Solutions for Business Websites : Better Sites, Better Marketing
著作者等 Potts, Kevin
書名別名 Better Sites, Better Marketing
出版元 Friends of Ed
刊行年月 2007.08.27
ページ数 400p
大きさ H230 x W180
ISBN 9781590598399
言語 英語
出版国 アメリカ合衆国
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