An awesome festival of sporting excellence and competition, the Olympic Games have now evolved into a major international event with great cultural, political, economic and social importance. The Olympic Games Explained is an introductory guide to the history and meaning of the four-yearly phenomenon that is the modern Olympic Games. The book provides a comprehensive overview of 'Olympism' from its Ancient Greek origins through the beginnings of the International Olympic Committee to the global Olympic Movement in the twenty-first century. Each chapter offers a range of study tasks and review questions to help students develop their understanding of key concepts in Olympic studies.
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This multidisciplinary text is a comprehensive introduction to the central themes and background of the modern Games. The text considers a range of topics including: the ancient Olympics the modern revival of the nineteenth century the development of the Games throughout the twentieth century. the media and the Olympics Olympic marketing and sponsorship. Complemented by a dedicated website offering access to unique archive and other document sources, this book brings its audience the best Olympic educational expertise available.
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