Pink ribbon blues : how breast cancer culture undermines women's health

Gayle A. Sulik

Pink ribbon paraphernalia saturate shopping malls, billboards, magazines, television, and other venues, all in the name of breast cancer awareness. In this compelling and provocative work, Gayle Sulik shows that though this "pink ribbon culture" has brought breast cancer advocacy much attention, it has not had the desired effect of improving women's health. It may, in fact, have done the opposite. Based on eight years of research, analysis of advertisements and breast cancer awareness campaigns, and hundreds of interviews with those affected by the disease, Pink Ribbon Blues highlights the hidden costs of the pink ribbon as an industry, one in which breast cancer has become merely a brand name with a pink logo. Indeed, while survivors and supporters walk, run, and purchase ribbons for a cure, cancer rates rise, the cancer industry thrives, corporations claim responsible citizenship while profiting from the disease, and breast cancer is stigmatized anew for those who reject the pink ribbon model. But Sulik also outlines alternative organizations that make a real difference, highlights what they do differently, and presents a new agenda for the future.

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この本の情報

書名 Pink ribbon blues : how breast cancer culture undermines women's health
著作者等 Sulik Gayle A.
出版元 Oxford University Press
刊行年月 c2011
ページ数 xxii, 402 p.
大きさ 22 cm
ISBN 9780199740451
NCID BB04387071
※クリックでCiNii Booksを表示
言語 英語
出版国 アメリカ合衆国
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