The business of children's entertainment

Norma Odom Pecora

For over 20 years, the development of children's television programming has been subsidized by toy manufacturers. The result has been an increased commercialisation of children's popular culture - the creation of a "material world" of childhood characterized by brand-name toys, games, clothing, and television characters. Drawing on historical background and case studies, this book presents a unique look at the development of children as targets of the media and commercial industries, and examines the economic and social forces that have defined the evolution of children's entertainment. This volume is of interest to professionals and students in media studies, mass communication, and related fields; readers interested in contemporary children's culture and the content of children's programming.

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[目次]

  • Children Become Consumers. Children Become Audiences. The Industries: Television and Toy. Case Studies: Smurfs and He-Man and ThunderCats. Alternatives. The Media Marketplace. International Expansion. Consequences.

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この本の情報

書名 The business of children's entertainment
著作者等 Pecora, Norma Odom
出版元 Guilford Press
刊行年月 c1998
ページ数 190 p.
大きさ 23 cm
ISBN 1572307749
NCID BC02073819
※クリックでCiNii Booksを表示
言語 英語
出版国 アメリカ合衆国
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