Utility of gains and losses : measurement-theoretical and experimental approaches

R. Duncan Luce

This new monograph presents Dr. Luce's current understanding of the behavioral properties people exhibit (or should exhibit) when they make selections among alternatives and how these properties lead to numerical representations of those preferences. It summarizes, and places in historical perspective, the research Dr. Luce has done on utility theory for over 10 years. Included are axiomatic theoretical formulations, experiments designed to test individual assumptions, and analyses of the fit to bodies of data of numerical representations derived from the theory.

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[目次]

  • Contents: Preface. Introduction. Basic Assumptions. Binary Gambles of Gains. Joint Receipt of Gains. General Gambles of Gains. Additive Utility Over Mixed Consequences. Additive Value Over Mixed Consequences. Concluding Comments. Appendices: Summary of Notations. Basic Behavioral Assumptions. PEST Procedure. Additive Conjoint Measurement. Major Definitions.

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この本の情報

書名 Utility of gains and losses : measurement-theoretical and experimental approaches
著作者等 Luce, R. Duncan
Luce R. Duncan
シリーズ名 Scientific psychology series
出版元 L. Erlbaum
刊行年月 c2000
ページ数 xii, 331 p.
大きさ 24 cm
ISBN 0805834605
NCID BA52213926
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言語 英語
出版国 アメリカ合衆国
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