Style Guide : For Business and Technical Communication

By (author) Covey, Stephen R.

FranklinCovey Style Guide: For Business and Technical Communication can help any writer produce documents that achieve outstanding results. Created by FranklinCovey, the world-renowned leader in helping organizations enhance individual effectiveness, this edition fully reflects today's online media and global business challenges. The only style guide used in FranklinCovey's own renowned Writing AdvantageTM and Technical Writing AdvantageTM programs, it covers everything from document design and graphics to sentence style and word choice. This edition's many improvements include extensive new coverage of graphics, writing for online media, and international business English. Through dozens of examples and model documents, writers learn how to overcome "writer's block" and efficiently create documents from start to finish. FranklinCovey's experts show how to get powerful results from every email; add distinctiveness and power to any online presence; write far more effective proposals, letters, memos, reports, and resumes; and improve all forms of documentation, from business procedures to highly technical content. You'll learn how to quickly discover and prioritize the information you need, whether you're planning a presentation, leading a meeting, or managing a project. The authors reveal how to design visuals that communicate messages instantly and intuitively, and use charts, color, illustrations, maps, photos, and tables to supercharge any presentation. Packed with up-to-the-minute examples, this A-Z guidebook can help you write more effectively no matter who you are - whether you're a business or sales professional who must motivate and persuade, a technical professional who must explain challenging content more clearly and accurately, or a student who needs stronger writing skills to succeed in school and in your career.

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[目次]

  • Preface ii Improving Communication Quality iii Contents iv Foreword viii Author Acknowledgements ix Reference Glossary Using the Reference Glossary (Introduction) 2 Abbreviations 3 Acronyms 8 Active/Passive 9 Adjectives 12 Adverbs 15 Agreement 16 Apostrophes 19 Appendices 21 Articles 23 Bias-Free Language 25 Bibliographies 29 Boldface 32 Brackets 33 British English 34 Capitals 36 Captions 40 Charts 43 Citations 50 Cliches 51 Colons 54 Color 55 Commas 60 Compound Words 63 Conjunctions 65 Contractions 68 Dashes 69 Decimals 70 Editing and Proofreading 71 Electronic Mail 74 Ellipses 78 Emphasis 79 English as a Second Language 82 Ethics 86 Exclamation Marks 88 False Subjects 89 Faxes 90 Footnotes 92 Fractions 94 Gobbledygook 95 Graphics for Documents 97 Graphics for Presentations 103 Graphs 111 Headings 121 Hyphens 124 Illustrations 126 Indexes 132 Intellectual Property 134 International Business English 137 Introductions 139 Italics 141 Jargon 143 Key Words 144 Letters 145 Lists 164 Managing Information 167 Maps 170 Mathematical Notations 177 Meetings Management 179 Memos 182 Metrics 185 Modifiers 191 Nouns 193 Numbering Systems 194 Numbers 195 Online Documentation 197 Organization 202 Outlines 208 Page Layout 210 Paragraphs 217 Parallelism 222 Parentheses 223 Periods 225 Persuasion 226 Photographs 230 Plurals 238 Possessives 240 Prepositions 242 Presentations 243 Project Management 246 Pronouns 251 Punctuation 256 Question Marks 258 Quotation Marks 259 Quotations 261 Redundant Words 262 References 264 Repetition 267 Reports 269 Resumes 274 Scientific/Technical Style 278 Semicolons 281 Sentences 282 Signs and Symbols 286 Slashes 288 Spacing 289 Spelling 291 Strong Verbs 296 Style 297 Summaries 301 Tables 303 Tables of Contents 311 Thinking Strategies 314 Titles 317 Tone 319 Transitions 322 Underlining 323 Units of Measurement 324 Verbs 325 Word Problems 328 Word Processing 340 Wordy Phrases 345 Writing and Revising 347 Model Documents Using Model Documents (Introduction) 358 Letters Response: With Information and Directions 359 Response: To a Concerned Customer 360 Response: To a Complaint 362 Complaint: With a Request for Action 363 Complaint: With a Tactful Request for Aid 364 Employment Reference 366 Employment Verification 368 Bid Solicitation 369 Sales: With a Soft Sell 370 Sales: Template/Mail Merge 373 Customer Service 374 Memos Procedure 376 Request: For Clarification of a Problem 378 Summary: For an Executive Audience 380 Proposal: To an Antagonistic Audience 382 Request: With Informal Instructions 384 Technical: With a Recommendation 387 Recommendation 388 Status Report: With an Outcome Orientation 389 Safety: With a Mild Reprimand 390 Personnel: With Suggested Procedures 391 Response: With Instructions 392 Transmittal: For Attachments 394 Others Resume: Problem-Solution Format 395 Resume: Performance Format 396 Resume Cover Letter 397 Minutes 398 Job Description 400 Executive Summary: For a Proposal (Financial Services) 401 Executive Summary: For a Proposal (Training) 402 Executive Summary: For an Audit 404 Marketing Fact Sheet 405 Mission Statement 406 Procedure: For a Business Process 408 Procedure: For a Technical Process 411 Technical Report 415 Web Page: With Informative Content 419 Index 421

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この本の情報

書名 Style Guide : For Business and Technical Communication
著作者等 Covey, Stephen R.
書名別名 For Business and Technical Communication
出版元 Financial TImes Prentice Hall
刊行年月 2012.06.01
版表示 5 Rev ed
ページ数 448p
大きさ H275 x W216
ISBN 9780133090390
言語 英語
出版国 アメリカ合衆国
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