Corporate entrepreneurship : innovation and strategy in large organizations

Paul Burns

Corporate Entrepreneurship is about entrepreneurial transformation in larger organizations. Paul Burns shows how this can be achieved by building an organizational architecture - leadership, culture, structure and strategies - that encourages creativity, innovation and entrepreneurship. He synthesizes research from a number of business disciplines and draws on numerous corporate examples. New to this edition: - Sections on corporate governance, ethics, sustainability and corporate social responsibility - Greater emphasis on improving shareholder value through risk management and the generation of strategic options, rather than just improving profitability - Expanded coverage of the management of disruptive innovation and market paradigm change, as well as incremental innovation - Coverage of the financial crisis and recession, and their implications for entrepreneurship - Fully updated case studies and new learning resources Corporate Entrepreneurship is an essential text for all students of Entrepreneurship and Intrapreneurship, Strategy, Innovation and Leadership. Visit www.palgrave.com/business/burns for extensive student and lecturer resources including case studies and questions, an individual and a corporate entrepreneurship test, video commentaries and useful web links.

「Nielsen BookData」より

[目次]

  • PART 1: ENTREPRENEURSHIP 1 The entrepreneurial revolution 2 Entrepreneurial DNA PART 2: ORGANIZATIONAL ARCHITECTURE 3 Entrepreneurial architecture 4 Becoming an entrepreneurial leader 5 Constructing the entrepreneurial culture 6 Building the organization structure PART 3: MANAGEMENT 7 Managing the entrepreneurial organization 8 Encouraging intrapreneurship and corporate venturing PART 4: STRATEGY 9 Developing strategy 10 Creating competitive advantage in mature markets 11 Building value through acquisitions and diversification PART 5: CREATIVITY AND INNOVATION 12 Exploiting innovation 13 Generating creative ideas 14 The architecture of corporate entrepreneurship

「Nielsen BookData」より

この本の情報

書名 Corporate entrepreneurship : innovation and strategy in large organizations
著作者等 Burns, Paul
出版元 Palgrave Macmillan
刊行年月 2013
版表示 3rd ed
ページ数 xxv, 499 p.
大きさ 25 cm
ISBN 9780230304031
NCID BB1131174X
※クリックでCiNii Booksを表示
言語 英語
出版国 イギリス
この本を: 
このエントリーをはてなブックマークに追加

このページを印刷

外部サイトで検索

この本と繋がる本を検索

ウィキペディアから連想