Review of marketing research  v. 1 ~ v. 6

Naresh K. Malhotra, editor

"The Review of Marketing Research" annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. In contrast to other research publications that impose rigid limitations on the length of articles, "RMR" publishes longer chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for future theory development and testing.

「Nielsen BookData」より

"The Review of Marketing Research" annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. Unlike other research publications in the field that impose rigid limitations on the length of articles, RMR publishes longer chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for further theory development and testing. Edited by Narash K. Malhotra along with a distinguished Editorial Review Board drawn from the leading figures in marketing research and theory, the annual "Review of Marketing Research" volumes include approximately 7-8 chapters. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the full range of current marketing research methodologies. No marketing bookshelf or library will be complete without this annual series.

「Nielsen BookData」より

"The Review of Marketing Research" annual series provides current, state-of-the-art articles by the marketing field's leading researchers and scholars. Unlike other research publications that impose rigid constraints on the length of articles, RMR publishes longer chapters that are not only theoretically rigorous, but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for future theory development and testing. "RMR" fills an important need in the marketing literature. No bookshelf or library is complete without these annual volumes.

「Nielsen BookData」より

"The Review of Marketing Research" series provides current, state-of-the-art articles by the marketing field's leading researchers and scholars. Unlike other research publications in the field, which impose major constraint on article length, RMR publishes longer chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, international developments, guidelines for implementation, and suggestions for future theory development and testing. "The RMR" series is edited by Naresh K. Malhotra along with a distinguished editorial review board. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the full range of current marketing research methodologies.

「Nielsen BookData」より

The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. In contrast to other research publications in the field that impose rigid limitations on the length of articles, RMR publishes longer chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for future theory development and testing. Edited by Narash K. Malhotra along with a distinguished Editorial Review Board drawn from the leading figures in marketing research and theory, the annual Review of Marketing Research volumes include approximately 7-8 chapters. Each contribution undergoes a rigorous double-blind review process, and each volume represents an across-the-board view of the full range of current marketing research methodologies.

「Nielsen BookData」より

[目次]

  • Review of Marketing Research: A Look Ahead, Naresh K. Malhotra
  • Contents, Volume 1
  • Contents, Volume 2
  • 1. Managing Customer Relationships, Ruth N. Bolton and Crina Tarasi
  • 2. A Critical Review of Marketing Research on Diffusion of New Products, Deepa Chandrasekaran and Gerard J. Tellis
  • 3. On the Distinction Between Cultural and Cross-cultural Psychological Approaches and Its Significance for Consumer Psychology, Giana M. Eckhardt and Michael J. Houston
  • 4. Consumer Responses to Price and Its Contextual Information Cues: A Synthesis of Past Research, a Conceptual Framework, and Avenues for Further Research, Dhruv Grewal and Larry Compeau
  • 5. Store Brands: From Back to the Future, Serdar Sayman and Jagmohan S. Raju
  • 6. Language, Thought, and Consumer Research, Dwight R. Merunka and Robert A. Peterson
  • 7. You Ought to Be in Pictures: Envisioning Marketing Research, Russell W. Belk
  • About the Editors and Contributors.

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[目次]

  • Review of Marketing Research: Accumulating Knowledge Naresh K. Malhotra
  • Contents, Volume 1
  • Contents, Volume 2
  • Contents, Volume 3
  • Contents, Volume 4
  • Contents, Volume 5
  • 1. A Review of Prior Classifications of Purchase Behavior and a Proposal for a New Typology Hans Baumgartner
  • 2. Measuring Customer Lifetime Value: Models and Analysis Siddharth S. Singh and Dipak C. Jain
  • 3. Learning Models S. Sriram and Pradeep K. Chintagunta
  • 4. Customer Co-Creation: A Typology and Research Agenda Matthew S. O'Hern and Aric Rindfleisch
  • 5. Challenges in Measuring Return on Marketing Investment: Combining Research and Practice Perspectives Koen Pauwels and Dave Reibstein
  • 6. Service-Dominant Logic: A Review and Assessment Stephen L. Vargo, Robert F. Lusch, Melissa Archpru Akaka, and Yi He
  • 7. Marketing in a World with Costs of Price Adjustment Shantanu Dutta, Mark E. Bergen, and Sourav Ray.

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[目次]

  • Review of Marketing Research: Some Reflections, Naresh K. Malhotra
  • 1. Consumer Action: Automaticity, Purposiveness, and Self-Regulation, Richard P. Bagozzi
  • 2. Looking Through the Crystal Ball: Affective Forecasting and Misforecasting in Consumer Behavior, Deborah J. MacInnis, Vanessa M. Patrick, and C. Whan Park
  • 3. Consumer Use of the Internet in Search for Automobiles: Literature Review, a Conceptual Framework, and an Empirical Investigation, Brian T. Ratchford, Myung-Soo Lee, and Debabrata Talukdar
  • 4. Categorization: A Review and an Empirical Investigation of the Evaluation Formation Process, Gina L. Miller, Naresh K. Malhotra, and Tracey M. King
  • 5. Individual-level Determinants of Consumers' Adoption and Usage of Technological Innovations: A Propositional Inventory, Shun Yin Lam and A. Parasuraman
  • 6. The Metrics Imperative: Making Marketing Matter, Donald R. Lehmann
  • 7. Multi-Level, Hierarchical Linear Models and Marketing: This Is Not Your Advisor's OLS Model, James L. Oakley, Dawn Iacobucci, and Adam Duhachek
  • About the Editor and Contributors
  • Index.

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[目次]

  • Review of Marketing Research: Taking Stock, Naresh K. Malhotra
  • 1. Formal Choice Models of Informal Choices: What Choice Modeling Research Can (and Can't) Learn from Behavioral Theory, Jordan J. Louviere and Robert J. Meyer
  • 2. How Much to Use? An Action-Goal Approach to Understanding Factors Influencing Consumption Quantity, Valerie S. Folkes and Shashi Matta
  • 3. Integrating Purchase Timing, Choice, and Quantity Decisions Models: A Review of Model Specifications, Estimations, and Applications, V. Kumar and Anita Man Luo
  • 4. Brand Extension Research: A Cross-Cultural Perspective, Michael A. Merz, Dana L. Alden, Wayne D. Hoyer, and Kalpesh Kaushik Desai
  • 5. A Review of Eye-Tracking Research in Marketing, Michel Wedel and Rik Pieters
  • 6. Role Theory Approaches for Effectiveness of Marketing-Oriented Boundary Spanners: Comparative Review, Configural Extension, and Potential Contribution, Jagdip Singh and Argun Saatcioglu
  • 7. Price Contract Design Templates: Governing Procurement and Marketing of Industrial Equipment, George John
  • About the Editor and Contributors.

「Nielsen BookData」より

[目次]

  • Review of Marketing Research, Naresh K. Malhotra
  • 1. A Re-Appraisal of the Role of Emotion in Consumer Behavior: Traditional and Contemporary Approaches, Allison R. Johnson and David W. Stewart
  • 2. The Eye of the Beholder: Beauty as a Concept in Everyday Discourse and the Collective Photographic Essay, Morris B. Holbrook
  • 3. Consumer Information Acquisition: A Review and an Extension, Lan Xia and Kent B. Monroe
  • 4. The Resource-Advantage Theory of Competition: A Review, Shelby D. Hunt and Robert M. Morgan
  • 5. Toward an Integrated Model of Business Performance, Sundar G. Bharadwaj and Rajan Varadarajan
  • 6. Consumers' Evaluative Reference Scales and Social Judgment Theory: A Review and Exploratory Study, Stephen L. Vargo and Robert F. Lusch
  • 7. Correspondence Analysis: Methodological Perspectives, Issues, and Applications, Naresh K. Malhotra, Betsy Charles Bartels, and Can Uslay

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この本の情報

書名 Review of marketing research
著作者等 Malhotra, Naresh K
Malhotra Naresh
巻冊次 v. 1
v. 2
v. 3
v. 4
v. 6
出版元 M.E. Sharpe
刊行年月 c2005-
ページ数 v.
大きさ 26 cm
ISBN 0765613050
0765613069
0765613042
9780765621276
9780765620927
ISSN 15486435
NCID BA70452441
※クリックでCiNii Booksを表示
言語 英語
出版国 アメリカ合衆国
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