Communicating for change : strategies of social and political advocates

John P. McHale

This book explores the various ways social activists use media and communication strategies, including mass media, face-to-face/interpersonal communication, the telephone, group communication, events, papers or literature, and computer-mediated or online communication. Focusing on examples of advocacy against the death penalty, for universal health insurance, and for increased environmental awareness, the author looks at which communication methods are most successful in each case and draws theory-based conclusions for effective communication strategies for future activists-especially at the local level.

「Nielsen BookData」より

This book explores the various ways social activists use media and communication strategies, including mass media, face-to-face/interpersonal communication, the telephone, group communication, events, papers or literature, and computer-mediated or online communication. Focusing on examples of advocacy against the death penalty, for universal health insurance, and for increased environmental awareness, the author looks at which communication methods are most successful in each case and draws theory-based conclusions for effective communication strategies for future activists-especially at the local level.

「Nielsen BookData」より

[目次]

  • Part 1 Acknowledgements Part 2 Foreword Chapter 3 1 Introduction: The Importance of Activist Media Use Chapter 4 2 Face-To-Face Interaction Chapter 5 3 Talking on the Telephone Chapter 6 4 Meeting in Small Groups Chapter 7 5 Communicating at Events Chapter 8 6 Using Paper Chapter 9 7 Disseminating Messages through Mass Media Chapter 10 8 Connecting through Computers Chapter 11 9 Conclusion Part 12 Appendix A: Advocate Participants Part 13 Appendix B: Research Method Part 14 References Part 15 About the Author

「Nielsen BookData」より

[目次]

  • Part 1 Acknowledgements Part 2 Foreword Chapter 3 1 Introduction: The Importance of Activist Media Use Chapter 4 2 Face-To-Face Interaction Chapter 5 3 Talking on the Telephone Chapter 6 4 Meeting in Small Groups Chapter 7 5 Communicating at Events Chapter 8 6 Using Paper Chapter 9 7 Disseminating Messages through Mass Media Chapter 10 8 Connecting through Computers Chapter 11 9 Conclusion Part 12 Appendix A: Advocate Participants Part 13 Appendix B: Research Method Part 14 References Part 15 About the Author

「Nielsen BookData」より

この本の情報

書名 Communicating for change : strategies of social and political advocates
著作者等 McHale John P.
シリーズ名 Communication, media, and politics
出版元 Rowman & Littlefield Publishers
刊行年月 c2004
ページ数 x, 251 p.
大きさ 24 cm
ISBN 074252972X
9780742529731
NCID BA67550486
※クリックでCiNii Booksを表示
言語 英語
出版国 アメリカ合衆国
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