Television advertising and televangelism : discourse analysis of persuasive language

Rosemarie Schmidt and Joseph F. Kess

The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message. Second, a comparative study was undertaken in order to test the generalizability of the linguistic features found to characterize persuasive language in television advertising.

「Nielsen BookData」より

The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message. Second, a comparative study was undertaken in order to test the generalizability of the linguistic features found to characterize persuasive language in television advertising.

「Nielsen BookData」より

[目次]

  • 1. 1. Introduction, p1
  • 2. 1.1. General overview, p1
  • 3. 1.2. Introductory comments on the nature of linguistic persuasion, p2
  • 4. 1.3. Statement of purpose, p4
  • 5. 2. The Language of Persuasion, p7
  • 6. 2.1. The theoretical approaches to persuasion, p7
  • 7. 2.2. The role of language in the persuasion process, p17
  • 8. 2.3. The language of television advertising, p30
  • 9. 2.4. Summary, p33
  • 10. 3. The Language of Televangelism, p35
  • 11. 3.1. Background to the description, p35
  • 12. 3.2. Data, p37
  • 13. 3.3. Methodology, p38
  • 14. 3.4. Procedure, p38
  • 15. 4. Results and Discussion, p41
  • 16. 4.1. Linguistic novelty, p41
  • 17. 4.2. Manipulative persuasion and repetition of names, p44
  • 18. 4.3. Names as mini-advertisements, p46
  • 19. 4.4. Mitigation of claims, p49
  • 20. 4.5. Saying things indirectly, p51
  • 21. 4.6. Adjectivalization processes, p56
  • 22. 4.7. Imperative structures, p57
  • 23. 4.8. Linguistic categories not found, p61
  • 24. 5. Summary and Conclusions, p63
  • 25. Footnotes, p67
  • 26. Appendices, p69
  • 27. A. H.P. Grice's Principles of Conversation, p69
  • 28. B. Transcripts of Promotional Segments, p70
  • 29. References, p83

「Nielsen BookData」より

[目次]

  • 1. 1. Introduction, p1
  • 2. 1.1. General overview, p1
  • 3. 1.2. Introductory comments on the nature of linguistic persuasion, p2
  • 4. 1.3. Statement of purpose, p4
  • 5. 2. The Language of Persuasion, p7
  • 6. 2.1. The theoretical approaches to persuasion, p7
  • 7. 2.2. The role of language in the persuasion process, p17
  • 8. 2.3. The language of television advertising, p30
  • 9. 2.4. Summary, p33
  • 10. 3. The Language of Televangelism, p35
  • 11. 3.1. Background to the description, p35
  • 12. 3.2. Data, p37
  • 13. 3.3. Methodology, p38
  • 14. 3.4. Procedure, p38
  • 15. 4. Results and Discussion, p41
  • 16. 4.1. Linguistic novelty, p41
  • 17. 4.2. Manipulative persuasion and repetition of names, p44
  • 18. 4.3. Names as mini-advertisements, p46
  • 19. 4.4. Mitigation of claims, p49
  • 20. 4.5. Saying things indirectly, p51
  • 21. 4.6. Adjectivalization processes, p56
  • 22. 4.7. Imperative structures, p57
  • 23. 4.8. Linguistic categories not found, p61
  • 24. 5. Summary and Conclusions, p63
  • 25. Footnotes, p67
  • 26. Appendices, p69
  • 27. A. H.P. Grice's Principles of Conversation, p69
  • 28. B. Transcripts of Promotional Segments, p70
  • 29. References, p83

「Nielsen BookData」より

この本の情報

書名 Television advertising and televangelism : discourse analysis of persuasive language
著作者等 Kess, Joseph F.
Schmidt, Rosemarie
シリーズ名 Pragmatics & beyond : an interdisciplinary series of language studies
出版元 J. Benjamins Pub.
刊行年月 1986
ページ数 vi, 88 p.
大きさ 22 cm
ISBN 9027225559
1556190069
NCID BA03864542
※クリックでCiNii Booksを表示
言語 英語
出版国 オランダ
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