Television advertising and televangelism : discourse analysis of persuasive language
Rosemarie Schmidt and Joseph F. Kess
The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message. Second, a comparative study was undertaken in order to test the generalizability of the linguistic features found to characterize persuasive language in television advertising.
「Nielsen BookData」より
The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message. Second, a comparative study was undertaken in order to test the generalizability of the linguistic features found to characterize persuasive language in television advertising.
「Nielsen BookData」より
[目次]
1. 1. Introduction, p1
2. 1.1. General overview, p1
3. 1.2. Introductory comments on the nature of linguistic persuasion, p2
4. 1.3. Statement of purpose, p4
5. 2. The Language of Persuasion, p7
6. 2.1. The theoretical approaches to persuasion, p7
7. 2.2. The role of language in the persuasion process, p17
8. 2.3. The language of television advertising, p30
9. 2.4. Summary, p33
10. 3. The Language of Televangelism, p35
11. 3.1. Background to the description, p35
12. 3.2. Data, p37
13. 3.3. Methodology, p38
14. 3.4. Procedure, p38
15. 4. Results and Discussion, p41
16. 4.1. Linguistic novelty, p41
17. 4.2. Manipulative persuasion and repetition of names, p44
18. 4.3. Names as mini-advertisements, p46
19. 4.4. Mitigation of claims, p49
20. 4.5. Saying things indirectly, p51
21. 4.6. Adjectivalization processes, p56
22. 4.7. Imperative structures, p57
23. 4.8. Linguistic categories not found, p61
24. 5. Summary and Conclusions, p63
25. Footnotes, p67
26. Appendices, p69
27. A. H.P. Grice's Principles of Conversation, p69
28. B. Transcripts of Promotional Segments, p70
29. References, p83
「Nielsen BookData」より
[目次]
1. 1. Introduction, p1
2. 1.1. General overview, p1
3. 1.2. Introductory comments on the nature of linguistic persuasion, p2
4. 1.3. Statement of purpose, p4
5. 2. The Language of Persuasion, p7
6. 2.1. The theoretical approaches to persuasion, p7
7. 2.2. The role of language in the persuasion process, p17
8. 2.3. The language of television advertising, p30
9. 2.4. Summary, p33
10. 3. The Language of Televangelism, p35
11. 3.1. Background to the description, p35
12. 3.2. Data, p37
13. 3.3. Methodology, p38
14. 3.4. Procedure, p38
15. 4. Results and Discussion, p41
16. 4.1. Linguistic novelty, p41
17. 4.2. Manipulative persuasion and repetition of names, p44
18. 4.3. Names as mini-advertisements, p46
19. 4.4. Mitigation of claims, p49
20. 4.5. Saying things indirectly, p51
21. 4.6. Adjectivalization processes, p56
22. 4.7. Imperative structures, p57
23. 4.8. Linguistic categories not found, p61
24. 5. Summary and Conclusions, p63
25. Footnotes, p67
26. Appendices, p69
27. A. H.P. Grice's Principles of Conversation, p69
28. B. Transcripts of Promotional Segments, p70
29. References, p83
「Nielsen BookData」より
書名
Television advertising and televangelism : discourse analysis of persuasive language