Advertising the American dream : making way for modernity, 1920-1940

Roland Marchand

It has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image? "Advertising the American Dream" looks carefully at the two decades when advertising discovered striking new ways to play on our anxieties and to promise solace for the masses. As American society became more urban, more complex, and more dominated by massive bureaucracies, the old American Dream seemed threatened. Advertisers may only have dimly perceived the profound transformations America was experiencing. However, the advertising they created is a wonderfully graphic record of the underlying assumptions and changing values in American culture. With extensive reference to the popular media - radio broadcasts, confession magazines, and tabloid newspapers - Professor Marchand describes how advertisers manipulated modern art and photography to promote an enduring "consumption ethic."

「Nielsen BookData」より

この本の情報

書名 Advertising the American dream : making way for modernity, 1920-1940
著作者等 Marchand, C. Roland
Marchand Roland
出版元 University of California Press
刊行年月 c1985
ページ数 xxii, 448 p.
大きさ 26 cm
ISBN 0520058852
0520052536
NCID BA01089273
※クリックでCiNii Booksを表示
言語 英語
出版国 アメリカ合衆国
この本を: 
このエントリーをはてなブックマークに追加

このページを印刷

外部サイトで検索

この本と繋がる本を検索

ウィキペディアから連想